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The Soft Power 30 Results

The Soft Power 30 results compare the relative strength of countries’ soft power resources.

It does this by assessing the quality of a country’s political institutions, the extent of their cultural appeal, the strength of their diplomatic network, the global reputation of their higher education system, the attractiveness of their economic model and the country’s digital engagement with the world.


To deliver an interactive dashboard comprising of three years worth of data. The intent of the site is to grow into an online resource centre sharing information, digital diplomacy and the growth of soft power.